APA (7th ed.) Citation

Venkatesan, M., & Holloway, R. J. (1971). An introduction to marketing experimentation: Methods, apllications, and problems. Free Press.

Chicago Style (17th ed.) Citation

Venkatesan, M., and Robert J. Holloway. An Introduction to Marketing Experimentation: Methods, Apllications, and Problems. New York: Free Press, 1971.

MLA (9th ed.) Citation

Venkatesan, M., and Robert J. Holloway. An Introduction to Marketing Experimentation: Methods, Apllications, and Problems. Free Press, 1971.