APA (7th ed.) Citation

Howard, J. A. (1963). Marketing management ; analysis and planning (Rev. ed.). Irwin.

Chicago Style (17th ed.) Citation

Howard, John A. Marketing Management ; Analysis and Planning. Rev. ed. Homewood, Ill: Irwin, 1963.

MLA (9th ed.) Citation

Howard, John A. Marketing Management ; Analysis and Planning. Rev. ed. Irwin, 1963.