APA (7th ed.) Citation

McCarthy, E. J. (1971). Basic marketing ; a managerial approach (4th ed.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, Edmund Jerome. Basic Marketing ; a Managerial Approach. 4th ed. Homewood, Ill: Irwin, 1971.

MLA (9th ed.) Citation

McCarthy, Edmund Jerome. Basic Marketing ; a Managerial Approach. 4th ed. Irwin, 1971.