Cita APA (7th ed.)

Kotler, P., & Cox, K. K. (1972). Reading in marketing management. Prentice-Hall.

Cita Chicago (17th ed.)

Kotler, Philip, i Keith Kohn Cox. Reading in Marketing Management. Englewood Cliffs, N.J: Prentice-Hall, 1972.

Cita MLA (9th ed.)

Kotler, Philip, i Keith Kohn Cox. Reading in Marketing Management. Prentice-Hall, 1972.