APA (7th ed.) Citation

Kotler, P., & Cox, K. K. (1972). Reading in marketing management. Prentice-Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Keith Kohn Cox. Reading in Marketing Management. Englewood Cliffs, N.J: Prentice-Hall, 1972.

MLA (9th ed.) Citation

Kotler, Philip, and Keith Kohn Cox. Reading in Marketing Management. Prentice-Hall, 1972.