Cita APA (7a ed.)

Kotler, P. (1972). Marketing management ; analysis, planning and control (2nd ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management ; Analysis, Planning and Control. 2nd ed. Englewood Cliffs, N. J: Prentice-Hall, 1972.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management ; Analysis, Planning and Control. 2nd ed. Prentice-Hall, 1972.