APA (7th ed.) Citation

Kotler, P. (1972). Marketing management ; analysis, planning and control (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management ; Analysis, Planning and Control. 2nd ed. Englewood Cliffs, N. J: Prentice-Hall, 1972.

MLA (9th ed.) Citation

Kotler, Philip. Marketing Management ; Analysis, Planning and Control. 2nd ed. Prentice-Hall, 1972.