Forman, L. W. (1969). The role and organization of marketing research ; a SURVEY, by L. W. Forman and Earl L. Bailey. The Conference Board.
Citace podle Chicago (17th ed.)Forman, Lewis W. The Role and Organization of Marketing Research ; a SURVEY, by L. W. Forman and Earl L. Bailey. [New York]: The Conference Board, 1969.
Citace podle MLA (9th ed.)Forman, Lewis W. The Role and Organization of Marketing Research ; a SURVEY, by L. W. Forman and Earl L. Bailey. The Conference Board, 1969.
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