APA (7th ed.) Citation

Forman, L. W. (1969). The role and organization of marketing research ; a SURVEY, by L. W. Forman and Earl L. Bailey. The Conference Board.

Chicago Style (17th ed.) Citation

Forman, Lewis W. The Role and Organization of Marketing Research ; a SURVEY, by L. W. Forman and Earl L. Bailey. [New York]: The Conference Board, 1969.

MLA (9th ed.) Citation

Forman, Lewis W. The Role and Organization of Marketing Research ; a SURVEY, by L. W. Forman and Earl L. Bailey. The Conference Board, 1969.