APA (7th ed.) Citation

Kernan, J. B., & Sommers, M. S. (1968). Perspectives in marketing theory. Appleton-Century-Crofts.

Chicago Style (17th ed.) Citation

Kernan, Jerome B., and Montrose S. Sommers. Perspectives in Marketing Theory. New York: Appleton-Century-Crofts, 1968.

MLA (9th ed.) Citation

Kernan, Jerome B., and Montrose S. Sommers. Perspectives in Marketing Theory. Appleton-Century-Crofts, 1968.