Perspectives in consumer behavior

Podrobná bibliografie
Hlavní autor:	Kassarjian, Harold H.
Médium:	Kniha
Jazyk:	English
Vydáno:	[Glenview, Ill.] Scott, Foresman [c1968]
Témata:	Consumers > Addresses, essays, lectures. I. Robertson, Thomas S., joint auth. II. Title. Motivation research (Marketing) > Addresses, essays, lectures.