APA (7th ed.) Citation

Luck, D. J., & Prell, A. E. (1968). Market strategy. Appleton-Century-Crofts.

Chicago Style (17th ed.) Citation

Luck, David Johnston, and Arthur Ely Prell. Market Strategy. New York: Appleton-Century-Crofts, 1968.

MLA (9th ed.) Citation

Luck, David Johnston, and Arthur Ely Prell. Market Strategy. Appleton-Century-Crofts, 1968.