Consumer behavior ; selected readings, ed. for the American Marketing Association by J. F. Engel

Consumer behavior ; selected readings, ed. for the American Marketing Association by J. F. Engel

Podrobná bibliografie
Hlavní autor: Engel, James F., ed
Médium: Kniha
Jazyk:English
Vydáno: Homewood, Ill. Irwin [c1968]
Témata:
Consumers > U. S. > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.