Consumer behavior ; selected readings, ed. for the American Marketing Association by J. F. Engel

Consumer behavior ; selected readings, ed. for the American Marketing Association by J. F. Engel

書目詳細資料
主要作者: Engel, James F., ed
格式: 圖書
語言:English
出版: Homewood, Ill. Irwin [c1968]
主題:
Consumers > U. S. > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.