Consumer behavior ; selected readings, ed. for the American Marketing Association by J. F. Engel

Consumer behavior ; selected readings, ed. for the American Marketing Association by J. F. Engel

Xehetasun bibliografikoak
Egile nagusia: Engel, James F., ed
Formatua: Liburua
Hizkuntza:English
Argitaratua: Homewood, Ill. Irwin [c1968]
Gaiak:
Consumers > U. S. > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.