APA (7th ed.) Citation

Heidingsfield, M. S. (1968). Changing patterns in marketing: A study in strategy. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Heidingsfield, Myron Samuel. Changing Patterns in Marketing: A Study in Strategy. Boston: Allyn and Bacon, 1968.

MLA (9th ed.) Citation

Heidingsfield, Myron Samuel. Changing Patterns in Marketing: A Study in Strategy. Allyn and Bacon, 1968.