Buying behavior and marketing decisions / by C. R. Wasson [and] David H. McConaughy - Wasson, Chester R. (New York Appleton-Century-Crofts, 1968)
Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy
Keywords: Consumers; Marketing