Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Opis bibliograficzny
1. autor: Smith, Samuel Van Dyke, comp
Format: Książka
Język:English
Wydane: Boston Houghton Mifflin [c1968]
Hasła przedmiotowe:
I. Title.
Marketing management.
Marketing research.