Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Библиографические подробности
Главный автор: Smith, Samuel Van Dyke, comp
Формат: ‌
Язык:English
Опубликовано: Boston Houghton Mifflin [c1968]
Предметы:
I. Title.
Marketing management.
Marketing research.