Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Detalhes bibliográficos
Autor principal: Smith, Samuel Van Dyke, comp
Formato: Livro
Idioma:English
Publicado em: Boston Houghton Mifflin [c1968]
Assuntos:
I. Title.
Marketing management.
Marketing research.