Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Détails bibliographiques
Auteur principal: Smith, Samuel Van Dyke, comp
Format: Livre
Langue:English
Publié: Boston Houghton Mifflin [c1968]
Sujets:
I. Title.
Marketing management.
Marketing research.