Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Bibliografiset tiedot
Päätekijä: Smith, Samuel Van Dyke, comp
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Boston Houghton Mifflin [c1968]
Aiheet:
I. Title.
Marketing management.
Marketing research.