Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Podrobná bibliografie
Hlavní autor: Smith, Samuel Van Dyke, comp
Médium: Kniha
Jazyk:English
Vydáno: Boston Houghton Mifflin [c1968]
Témata:
I. Title.
Marketing management.
Marketing research.