Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Smith, Samuel Van Dyke, comp
التنسيق: كتاب
اللغة:English
منشور في: Boston Houghton Mifflin [c1968]
الموضوعات:
I. Title.
Marketing management.
Marketing research.