APA (7th ed.) Citation

Smith, S. V. D. (1968). Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Smith, Samuel Van Dyke. Readings in Marketing Information Systems ; a New Era in Marketing Research / S. V. Smith, Richard H. Brien [and] James E. Stafford. Boston: Houghton Mifflin, 1968.

MLA (9th ed.) Citation

Smith, Samuel Van Dyke. Readings in Marketing Information Systems ; a New Era in Marketing Research / S. V. Smith, Richard H. Brien [and] James E. Stafford. Houghton Mifflin, 1968.