Cita APA (7th ed.)

Lovelock, C. H. (2001). Services marketing: People, technology, strategy (4th ed.). Prentice-Hall International.

Cita Chicago (17th ed.)

Lovelock, Christopher H. Services Marketing: People, Technology, Strategy. 4th ed. Upper Saddle River, N.J: Prentice-Hall International, 2001.

Cita MLA (9th ed.)

Lovelock, Christopher H. Services Marketing: People, Technology, Strategy. 4th ed. Prentice-Hall International, 2001.