APA (7th ed.) Citation

Barban, A. M., & Sandage, C. H. (1968). Readings in advertising and promotion strategy. R. D. Irwin.

Chicago Style (17th ed.) Citation

Barban, Arnold M., and C. H. Sandage. Readings in Advertising and Promotion Strategy. Homewood, Ill: R. D. Irwin, 1968.

MLA (9th ed.) Citation

Barban, Arnold M., and C. H. Sandage. Readings in Advertising and Promotion Strategy. R. D. Irwin, 1968.