APA (7th ed.) Citation

Tillman, R., & Kirkpatrick, C. A. (1968). Promotion ; persuasive communication in marketing / R. Tillman and C. A. Kirkpatrick. R. D. Irwin.

Chicago Style (17th ed.) Citation

Tillman, Rollie, and Charles Atkinson Kirkpatrick. Promotion ; Persuasive Communication in Marketing / R. Tillman and C. A. Kirkpatrick. Homewood, Ill: R. D. Irwin, 1968.

MLA (9th ed.) Citation

Tillman, Rollie, and Charles Atkinson Kirkpatrick. Promotion ; Persuasive Communication in Marketing / R. Tillman and C. A. Kirkpatrick. R. D. Irwin, 1968.