APA (7th ed.) Citation

Mallen, B. E. (1967). The marketing channel ; a conceptual viewpoint. Wiley.

Chicago Style (17th ed.) Citation

Mallen, Bruce E. The Marketing Channel ; a Conceptual Viewpoint. New York: Wiley, 1967.

MLA (9th ed.) Citation

Mallen, Bruce E. The Marketing Channel ; a Conceptual Viewpoint. Wiley, 1967.