APA (7th ed.) Citation

Cimbalo, G. (1966). A new approach to television advertising. Lion House.

Chicago Style (17th ed.) Citation

Cimbalo, Guy. A New Approach to Television Advertising. New York: Lion House, 1966.

MLA (9th ed.) Citation

Cimbalo, Guy. A New Approach to Television Advertising. Lion House, 1966.