Citazione Stile APA (7a Edizione)

Backman, J. (1967). Advertising and competition. New York University Press.

Citazione stile Chigago Style (17a edizione)

Backman, Jules. Advertising and Competition. New York: New York University Press, 1967.

Citatione MLA (9a ed.)

Backman, Jules. Advertising and Competition. New York University Press, 1967.