APA način citiranja (7. izdanje)

Backman, J. (1967). Advertising and competition. New York University Press.

Čikaški stil citiranja (17. izdanje)

Backman, Jules. Advertising and Competition. New York: New York University Press, 1967.

MLA način citiranja (9. izdanje)

Backman, Jules. Advertising and Competition. New York University Press, 1967.