Backman, J. (1967). Advertising and competition. New York University Press.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रBackman, Jules. Advertising and Competition. New York: New York University Press, 1967.
एमएलए (9वां संस्करण) प्रशस्ति पत्रBackman, Jules. Advertising and Competition. New York University Press, 1967.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.