Kelley, E. J. (1967). Managerial marketing ; perspectives and viewpoints, a source book (3rd ed.). R. D. Irwin.
Chicago Style (17th ed.) CitationKelley, Eugene J. Managerial Marketing ; Perspectives and Viewpoints, a Source Book. 3rd ed. Homewood, Ill: R. D. Irwin, 1967.
MLA (9th ed.) CitationKelley, Eugene J. Managerial Marketing ; Perspectives and Viewpoints, a Source Book. 3rd ed. R. D. Irwin, 1967.
Warning: These citations may not always be 100% accurate.