Studies in a simulated market / L. E. Preston and Norman R. Collins - Preston, Lee E. ([Berkeley, Calif.] Institute of Business and Economic Research, 1966)
With the assistance of Jan H. Guettler and David Hupp, and with a contribution by Austin C. Hoggatt
Keywords: I. Collins, Norman R., joint auth; II. California. University. Graduate School of Business Administration; III. Title; Marketing research; Simulation methods