Holmes, P. M. (1966). Marketing research; principles and readings. South-Western Pub.
Style de citation Chicago (17e éd.)Holmes, Peter M. Marketing Research; Principles and Readings. Cincinnati: South-Western Pub, 1966.
Style de citation MLA (9e éd.)Holmes, Peter M. Marketing Research; Principles and Readings. South-Western Pub, 1966.
Attention : ces citations peuvent ne pas être correctes à 100%.