APA (7th ed.) Citation

Holmes, P. M. (1966). Marketing research; principles and readings. South-Western Pub.

Chicago Style (17th ed.) Citation

Holmes, Peter M. Marketing Research; Principles and Readings. Cincinnati: South-Western Pub, 1966.

MLA (9th ed.) Citation

Holmes, Peter M. Marketing Research; Principles and Readings. South-Western Pub, 1966.