APA (7th ed.) Citation

Bell, M. L. (1966). Marketing; concepts and strategy. Houghton-Mifflin.

Chicago Style (17th ed.) Citation

Bell, Martin L. Marketing; Concepts and Strategy. Boston: Houghton-Mifflin, 1966.

MLA (9th ed.) Citation

Bell, Martin L. Marketing; Concepts and Strategy. Houghton-Mifflin, 1966.