APA (7th ed.) Citation

Schewe, C. D. 1., & Smith, R. M. (1980). Marketing: Concepts and applications. McGraw-Hill Kogakusha.

Chicago Style (17th ed.) Citation

Schewe, Charles D. 1942, and Reuben M. Smith. Marketing: Concepts and Applications. Tokyo: McGraw-Hill Kogakusha, 1980.

MLA (9th ed.) Citation

Schewe, Charles D. 1942, and Reuben M. Smith. Marketing: Concepts and Applications. McGraw-Hill Kogakusha, 1980.