APA (7th ed.) Citation

Corbin, A. (1966). Implementing the marketing concept. British Institute of Management.

Chicago Style (17th ed.) Citation

Corbin, Arnold. Implementing the Marketing Concept. London: British Institute of Management, 1966.

MLA (9th ed.) Citation

Corbin, Arnold. Implementing the Marketing Concept. British Institute of Management, 1966.

Warning: These citations may not always be 100% accurate.