APA (7th ed.) Citation

Hess, J. M., & Cateora, P. R. (1966). International marketing. R. D. Irwin.

Chicago Style (17th ed.) Citation

Hess, John M., and Philip R. Cateora. International Marketing. Homewood, Ill: R. D. Irwin, 1966.

MLA (9th ed.) Citation

Hess, John M., and Philip R. Cateora. International Marketing. R. D. Irwin, 1966.