Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

书目详细资料
主要作者: Schyberger, Bo W:son, 1927-
格式: 图书
语言:English
出版: Lund, Cleerup [1965]
主题:
Advertising research.
I. Title.
Readership SURVEYS > Methodology.