Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Chi tiết về thư mục
Tác giả chính: Schyberger, Bo W:son, 1927-
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Lund, Cleerup [1965]
Những chủ đề:
Advertising research.
I. Title.
Readership SURVEYS > Methodology.