Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Schyberger, Bo W:son, 1927-
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: Lund, Cleerup [1965]
Θέματα:
Advertising research.
I. Title.
Readership SURVEYS > Methodology.