Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Podrobná bibliografie
Hlavní autor: Schyberger, Bo W:son, 1927-
Médium: Kniha
Jazyk:English
Vydáno: Lund, Cleerup [1965]
Témata:
Advertising research.
I. Title.
Readership SURVEYS > Methodology.