Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Schyberger, Bo W:son, 1927-
التنسيق: كتاب
اللغة:English
منشور في: Lund, Cleerup [1965]
الموضوعات:
Advertising research.
I. Title.
Readership SURVEYS > Methodology.