Schyberger, B. W. (1965). Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view.
Chicago Style (17th ed.) CitationSchyberger, Bo W:son. Methods of Readership Research; a Thesis on Some of the Methodological Problems Encountered When Studying Certain Consumer Habits and Attitudes from a Marketing Point of View. Lund, Cleerup, 1965.
MLA (9th ed.) CitationSchyberger, Bo W:son. Methods of Readership Research; a Thesis on Some of the Methodological Problems Encountered When Studying Certain Consumer Habits and Attitudes from a Marketing Point of View. 1965.
Warning: These citations may not always be 100% accurate.