Cita APA (7th ed.)

Consumer Behavior Symposium (1964 : Stanford University), Stanford University. Graduate School of Business, & Newman, J. W. (1966). On knowing the consumer: [proceedings]. Wiley.

Cita Chicago (17th ed.)

Consumer Behavior Symposium (1964 : Stanford University), Stanford University. Graduate School of Business, i Joseph W. Newman. On Knowing the Consumer: [proceedings]. New York: Wiley, 1966.

Cita MLA (9th ed.)

Consumer Behavior Symposium (1964 : Stanford University), et al. On Knowing the Consumer: [proceedings]. Wiley, 1966.