Marketing precision and executive action. Proceedings of the forty-fifth national conference, June 20-22, 1962. Edited by Charles H. Hindersman.

Marketing precision and executive action. Proceedings of the forty-fifth national conference, June 20-22, 1962. Edited by Charles H. Hindersman.

Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Hindersman, Charles H., ed
Format: Book
Language:English
Published: Chicago [s.n.] [c1962]
Subjects:
Marketing.