Cita APA (7a ed.)

American Marketing Association & Hindersman, C. H. (1962). Marketing precision and executive action. Proceedings of the forty-fifth national conference, June 20-22, 1962. Edited by Charles H. Hindersman. [s.n.].

Cita Chicago Style (17a ed.)

American Marketing Association y Charles H. Hindersman. Marketing Precision and Executive Action. Proceedings of the Forty-fifth National Conference, June 20-22, 1962. Edited by Charles H. Hindersman. Chicago: [s.n.], 1962.

Cita MLA (9a ed.)

American Marketing Association y Charles H. Hindersman. Marketing Precision and Executive Action. Proceedings of the Forty-fifth National Conference, June 20-22, 1962. Edited by Charles H. Hindersman. [s.n.], 1962.