A basic bibliography on marketing research, compiled by H. G. Wales and Robert Ferber

Detalles Bibliográficos
Autor principal:	Wales, Hugh G.
Formato:	Libro
Lenguaje:	English
Publicado:	Chicago American Marketing Association [c1963]
Edición:	[2nd ed.].
Materias:	I. Ferber, Robert, joint auth. II. Title. III. Series. Marketing research > Bibl.