Alderson, W., & Green, P. E. (1964). Planning and problem solving in marketing. Irwin.
Chicago Style aipamenaAlderson, Wroe, and Paul E. Green. Planning and Problem Solving in Marketing. Homewood, Ill: Irwin, 1964.
MLA aipamenaAlderson, Wroe, and Paul E. Green. Planning and Problem Solving in Marketing. Irwin, 1964.
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