APA (7th ed.) Citation

Alderson, W., & Green, P. E. (1964). Planning and problem solving in marketing. Irwin.

Chicago Style (17th ed.) Citation

Alderson, Wroe, and Paul E. Green. Planning and Problem Solving in Marketing. Homewood, Ill: Irwin, 1964.

MLA (9th ed.) Citation

Alderson, Wroe, and Paul E. Green. Planning and Problem Solving in Marketing. Irwin, 1964.

Warning: These citations may not always be 100% accurate.