Alderson, W., & Green, P. E. (1964). Planning and problem solving in marketing. Irwin.
Lua i Stíl Chicago (17ú heag.)Alderson, Wroe, agus Paul E. Green. Planning and Problem Solving in Marketing. Homewood, Ill: Irwin, 1964.
Lua MLA (9ú heag.)Alderson, Wroe, agus Paul E. Green. Planning and Problem Solving in Marketing. Irwin, 1964.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.