APA (7th ed.) Citation

Boyd, H. W. (1964). Marketing research; TEXT and CASES by H. W. Boyd and Ralph Westfall (Rev. ed.). Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W. Marketing Research; TEXT and CASES by H. W. Boyd and Ralph Westfall. Rev. ed. Homewood, Ill: Irwin, 1964.

MLA (9th ed.) Citation

Boyd, Harper W. Marketing Research; TEXT and CASES by H. W. Boyd and Ralph Westfall. Rev. ed. Irwin, 1964.